Design leadership experience across healthtech, fintech, retail and more. Built startups from the ground up to exit and worked as an IC and led in global corporations.
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Dan MakoskiMy mentorChief Design Officer, Walmart · Lloyds Bank · UHG
Katie WadeyMy manager at Holland & BarrettCPCO at Wesleyan
Will BeckerMy manager at Totally MoneyChairman at Totally MoneyDan MakoskiMy mentorChief Design Officer, Walmart · Lloyds Bank · UHGKatie WadeyMy manager at Holland & BarrettCPCO at WesleyanWill BeckerMy manager at Totally MoneyChairman at Totally MoneyDan MakoskiMy mentorChief Design Officer, Walmart · Lloyds Bank · UHGKatie WadeyMy manager at Holland & BarrettCPCO at WesleyanWill BeckerMy manager at Totally MoneyChairman at Totally MoneyDan MakoskiMy mentorChief Design Officer, Walmart · Lloyds Bank · UHGKatie WadeyMy manager at Holland & BarrettCPCO at WesleyanWill BeckerMy manager at Totally MoneyChairman at Totally MoneyDan MakoskiMy mentorChief Design Officer, Walmart · Lloyds Bank · UHGKatie WadeyMy manager at Holland & BarrettCPCO at WesleyanWill BeckerMy manager at Totally MoneyChairman at Totally MoneyDan MakoskiMy mentorChief Design Officer, Walmart · Lloyds Bank · UHGKatie WadeyMy manager at Holland & BarrettCPCO at WesleyanWill BeckerMy manager at Totally MoneyChairman at Totally MoneyExperience
Pion (prev. Student Beans) · Jul 2025 — present
Brought Product Design, UXR, Brand and Storytelling together to run design globally. Leading AI design, raising the quality bar and creating the conditions for trust and valuable collaboration.
Pion (prev. Student Beans) · Oct 2022 — promotion
Transactions up 140% YOY, sessions from 4.4m to 6.5m, revenue from £25m to £32m. Shaped retention strategy and elevated research to a strategic level.
Holland & Barrett · Oct 2021 — Oct 2022
Created the design org from nothing, alongside new HealthTech apps and at-home testing kits. Ivie became one of H&B's highest-selling products, later folded into H&B&Me, another app my team created.
My Online Therapy · Jan 2020 — Oct 2021
Created and grew the design org, which went on to shape business strategy. Won the contract to be Vitality's mental health provider, quadrupling the user base, and built best-in-class HealthTech billing software acquired by Mindler.
My Online Therapy · Jan 2020 — promotion
Created every design process from scratch, and designed and built the prototypes used to win business worth over £2m a year.
DFP · Jul 2018 — Jan 2020
Designed and built prototypes, elevated research to a strategic level, and brought empathic thinking models into a trade low on empathy. Led the growth team through to acquisition by Chubb.
Dem DX · Mar 2015 — Jul 2018
Grew the business from 3 people to 120 alongside the co-founders. Prototyped the entire product suite, winning key NHS contracts, a place on the NHS Innovation Accelerator and a contract with Moorfields Eye Hospital.
Education & awards
Leeds Met UniversityGraphic Design · Leeds · 2008 — 2012
Best Mobile App Experience — Content Square DX Awards, 2023