Global Head of Design Pion (prev. Student Beans) | Promotion
Brought the Visual Design, Research, Product Design and Storytelling teams together to run Design globally at Pion. Unifying our tone of voice, increasing consistency and using the power of design to sign the biggest brands in the world away from our competitors. London July 2025 - Present

Head of Product Design Pion (prev. Student Beans)
Transforming design thinking org-wide, increasing transactions 140% YOY, sessions from 4.4m to 6.5m and taking business from £25m revenue to £45m. Leading and shaping Retention strategy. Elevated research to strategic level. London Oct 2022 - July 2025

Head of Design Holland & Barrett
I created the new design org as well as several new experiences, including health-tech apps and at-home testing kits, Ivie, now one of H&Bs highest selling products, folded into another app my team created called H&B&Me. London Oct 2021 - Oct 2022

Head of Design My Online Therapy | Promotion
I created and grew the design org which shaped business strategy. Elevated design thinking to win largest contract to be Vitality’s mental health provider, quadrupling user-base. Created best-in-class HealthTech billing software acquired by Mindler. London Jan 2020 - Oct 2021

Lead Product Designer My Online Therapy
I created all design processes, designed and built prototypes used to win business, making company over £2m per year revenue.

Senior Product Designer DFP
I designed and built prototypes and elevated research to strategic level, brought in empathic thinking models to grow business outcomes in a trade low in empathy, and led growth team leading to acquisition by Chubb. London July 2018 - Jan 2020

Lead Product Designer Dem DX
I grew the business from 3 people to 120 alongside co-founders. Prototyped entire product suite, winning key NHS contracts, as well as a place on the NHS Innovation Accelerator and key contract with Moorfields Eye Hospital. London March 2015 - July 2018

Product Designer Total Jobs
I joined a 10-person design team and delivered the company’s first homepage redesign in 7 years, leading to an 87% uplift in conversion. I also created a ‘Tinder for Jobs’ app which won the internal innovation award in 2014. London Feb 2013 - March 2015

Education:
Leeds Met University, Graphic Design | Leeds / 2008 - 2012