Head of Product Design Pion (prev. Student Beans)
Transforming design thinking org-wide, increasing transactions 140% YOY, sessions from 4.4m to 6.5m and taking business from £25m revenue to £45m. Leading and shaping Retention strategy. Elevated research to strategic level. London Oct 2022 - Present

Head of Design Holland & Barrett
I created the new design org as well as several new experiences, including health-tech apps and at-home testing kits, Ivie, now one of H&Bs highest selling products, folded into another app my team created called H&B&Me. London Oct 2021 - Oct 2022

Head of Design My Online Therapy
I created and grew the design org which shaped business strategy. Elevated design thinking to win largest contract to be Vitality’s mental health provider, quadrupling user-base. Created best-in-class HealthTech billing software acquired by Mindler. London Jan 2020 - Oct 2021

Lead Product Designer My Online Therapy
I created all design processes, designed and built prototypes used to win business, making company over £2m per year revenue.

Senior Product Designer DFP
I designed and built prototypes and elevated research to strategic level, brought in empathic thinking models to grow business outcomes in a trade low in empathy, and led growth team leading to acquisition by Chubb. London July 2018 - Jan 2020

Lead Product Designer Dem DX
I grew the business from 3 people to 120 alongside co-founders. Prototyped entire product suite, winning key NHS contracts, as well as a place on the NHS Innovation Accelerator and key contract with Moorfields Eye Hospital. London March 2015 - July 2018

Product Designer Total Jobs
I joined a 10-person design team and delivered the company’s first homepage redesign in 7 years, leading to an 87% uplift in conversion. I also created a ‘Tinder for Jobs’ app which won the internal innovation award in 2014. London Feb 2013 - March 2015

Education:
Leeds Met University, Graphic Design | Leeds / 2008 - 2012