Holland & Barrett

I relocated my Russia-based design team to Turkey within two months when sanctions cut off payment, keeping everyone in role and every deadline met.

Pion

I rebuilt Pion's undervalued brand design agency into named studios aligned to departments, inventing a brand narrative discipline that put design in direct C-suite conversations.

Student Beans

I brought the Product Design team together to build its own mission and vision, which led to Design leading company strategy and a £10 million budget allocation for retention.

Dem DX

I turned an engineer-built diagnostic app into a product trusted by the NHS, universities and African hospitals, leading to an acquisition at three times valuation.

DFP · Dem DX · My Online Therapy

Across three sectors and three roles, the businesses I helped lead design for were all acquired: DFP by Chubb, Dem DX confidentially, and My Online Therapy by Mindler.

My Online Therapy

I designed and negotiated the Vitality partnership flow at My Online Therapy, which delivered over 350 clients a month against a forecast of 80.

Holland & Barrett

I built Holland & Barrett's first HealthTech design team from nothing and took Ivie from concept to market in six months, launching into 500+ shops with a 4.8 app store rating.

Holland & Barrett

I led the ethical debate behind Holland & Barrett's at-home testing product, shaping how Ivie talked to healthy people about preventative health.